How Women’s Digital Contributions are Making Waves in Digital Era
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March 08, 2022
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Women’s digital contributions are making waves in the digital era. The 21st century is the century of empowerment, and women all over the world are actively changing the course of history.
We all know the role of women in the past was limited to jobs that mostly involved looking after the family and maintaining a good home. However, times are changing. More and more women are stepping out into the world and making their mark.
You must be wondering how exactly can women be dominating the digital marketing industry? Well, we’ve put together a list of some of the big names behind the scenes. The popularity of the internet and social media has led to new opportunities for marketing. Social networking has also done a lot of good for women and a lot of them have been able to empower themselves with the help of social media.
Evolving Digital platforms are safer for women’s improvement
As society progresses, the role of a woman in society changes as well. Despite how today’s woman is still struggling to be seen as equals to men, they are becoming more and more independent and free. There are a few things that help to explain how women are changing in this “digital era” when compared to the traditional society.
One of the most significant things that are changing women is how they’re viewed. In the past, women were viewed as inferior beings, while men were viewed as superior beings. However, with the enlightenment of the past century, women have become role models and are now viewed as equals to men.
Empires built on Women’s mind
In an industry that has traditionally been a byword for fast-paced, broad-reaching change and development, it is easy to see why the digital marketing sector has been a popular choice for women looking for exciting careers.
Yet despite being at the forefront of the modern digital landscape, digital marketing still suffers from a gender bias that has seen women’s positions devalued by 21% in comparison to their male peers. This is a gender bias that has been present in the sector since its inception in the late 20th century.
Yet, it is a bias that is slowly but surely coming to an end, with the increasing prevalence of female digital marketers in leading positions in companies and agencies across the world and a focus on the continued development of female professionals in the sector.
Some of the famous startups that rule digital marketing are,
Amy Vernon
Amy Vernon is recognized as one of the most talented social media strategists in the world. She’s been featured in the Wall Street Journal, Forbes, and the New York Times, and written for numerous publications. She’s even been named to the Forbes 30 Under 30 list twice, only the second woman to ever do so.
Lilach Bullock
Lilach Bullock is the Chief Digital Officer at Bullock Group, working alongside accomplished professionals to spearhead a team that creates cutting-edge content for her clients. Lilach Bullock has been recognized by Forbes as one of the Top 20 Women Social Media Influencers, Career Experts as their Number 1 Digital Marketing Influencer, and Oracle as the Social Influencer of Europe. Her work in the field has been lauded by Entrepreneur, Forbes, Oracle, Huffington Post, and many more.
Beverly
Beverly has been with MGM Resorts International for almost 15 years and in her two-year tenure as the VP of Social Portfolio Strategy, she has spearheaded some amazing campaigns for the company. She was able to do all this because she was able to recruit an amazing team. She was driven as a leader, which allowed her to make sure that she got the most out of every member of her team, which made them feel personally invested in their work. She was also able to keep a schedule that allowed her a personally fulfilling life outside of work while still being able to ensure that her team was able to meet their goals and be productive.
Priya Florence Shah
Priya Florence Shah, founder & CEO of Blog Brandz. Blog Brandz is also a digital marketing agency in Pune and she is also associated with Naree.com and SHEROES in editing. Priya is also the founder of Blogging Bootcamp Pune. At Blog Brandz, Blog Bootcamp and SHEROES, Priya works with clients to build strong brands by creating engaging content and marketing campaigns.
Ankita Gaba
Ankita Gaba, VP of Marketing at Orowealth, is a specialist in social media strategies for brands, businesses, and celebrities. She is the Co-Founder at SocialSamosa.com, Chai biscuit, and Get Evangelized. Her work has been featured on Mashable, Inc.com, Entrepreneur, Forbes.com and Business Insider. She is a well known speaker at numerous social media and marketing conferences.
Final Words
Digital transformation is having a huge impact on the Business, Government, and NGO sectors but women’s digital contributions are making more successes in countries like the United Arab Emirates. The UAE has witnessed many success stories of women entrepreneurs, who succeeded in the male-dominated business world. Running the business is no child’s play but women have proven that they can do it.
Special Thanks To: Kanishka Gopal
